| Brand | GENERAL MOTORS |
| Product/Service | CADILLAC |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
To promote the new launch of the SRX, we wanted to create something interactive that people would find enjoyable and help breathe life into the Cadillac brand.
We created a side-kick banner that expanded and allowed the user to click and draw specific shapes, as shown in a key, which would then transform from a trail of dust into a specific feature of the car.
The car's sign off supported the thinking behind the banner: 'Forever Forward'.
Credits
| Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Sebastien Puhze |
Leo Burnett Dubai |
Creative Director |
| Frederick Tadeo |
Leo Burnett Dubai |
Interactive Art Director |
| Hassan Abouezzeddine |
Leo Burnett Dubai |
Communication Director |
| Nicolas Chidiac |
Leo Burnett Dubai |
Planner |