Brand | KELLOGG'S |
Product/Service | TRESOR CEREAL |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
'The Kellogg's Trésor website invites users to create their very own Trésor Hunter. And through interactive games, social media tools and the incentive of cool prizes, the target audience was encouraged to spend time on the site nurturing their creations to earn choco points.
At the end of the month, the top 3 hunters with the most choco points won an ipad, a sony handycam and a PSP, respectively.
Just in its first month, there were over 25,043 Unique Visitors, with an average time of 12 minutes spent per visit… and almost 2,000 hunters created.
Credits
Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
Sebastien Puhze |
Leo Burnett Dubai |
Creative Director |
Marcus Silva |
Leo Burnett Dubai |
Interactive Art Director |
Sunny Deo |
Leo Burnett Dubai |
Senior Copywriter |
Tamara Habib |
Leo Burnett Dubai |
Communications Manager |
Elliot Bastien |
Leo Burnett Dubai |
Planner |