| Brand | SACO |
| Product/Service | HOME IMPROVEMENT STORE |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Online Advertising |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising/Web Design Agency: | JWT Riyadh, SAUDI ARABIA |
Brief Explanation
SACO hardware and home improvement stores wanted to communicate the breadth
of their product range. Our "This & That" banner campaign featured pairings
of different products in comic situations. The humor makes the diverse
products message all the more memorable. Each banner animation ends with
three buttons options that represent SACO products or solutions. Clicking a
button takes the viewer to a pre-determined search listing on the SACO
website, enabling prospective customers to see clearly the range of products
on offer and encouraging them to make an immediate purchase.
Credits
| Ramsey Naja |
JWT MENA |
Chief Creative Officer |
| Chafic Haddad |
JWT KSA |
Executive Creative Director |
| Nizar Swailem |
JWT RIYADH |
Executive Creative Director |
| Arnold Felix Fabella |
JWT RIYADH |
Digital Creative Director |
| Rawad Eldahouk |
JWT RIYADH |
Art Director |
| Amr Wagih |
JWT RIYADH |
Art Director |
| Amin Dada |
JWT RIYADH |
Graphic Designer |
| Ismael Esber |
JWT RIYADH |
Illustrator |
| Firas Ghannam |
JWT RIYADH |
Digital Designer |
| Yazeed Alharthi |
JWT RIYADH |
Copywriter |
| Chady Janho |
JWT RIYADH |
Director In Charge |
| Jad Haddad |
JWT RIYADH |
Account Manager |