| Brand | SACO |
| Product/Service | HOME IMPROVEMENT STORE |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Online Advertising |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising/Web Design Agency: | JWT Riyadh, SAUDI ARABIA |
Brief Explanation
SACO is the largest home improvement superstore in Saudi Arabia. To communicate SACO’s message “You name it, we have it”, we placed an interactive web-banner on many websites. The banner consisted of SACO’s message, products shaped like alphabetical letters (from A to Z), and a ‘Search’ space that allowed you to type in any item that came to mind. Pressing ‘Submit’ then directed you to the SACO website page containing that item or the next most relevant product. In this way, SACO created its own mini search-engine all over the web and demonstrated the breadth of its product range.
Credits
| Ramsey Naja |
JWT MENA |
Chief Creative Officer |
| Chafic Haddad |
JWT KSA |
Executive Creative Director |
| Nizar Swailem |
JWT Riyadh |
Executive Creative Director |
| Arnold Felix Fabella |
JWT Riyadh |
Creative Director |
| Prasad Deenadayalan |
JWT Riyadh |
Associate Creative Director |
| Wasna Bengassem |
JWT Riyadh |
Digital Art Director |
| Sara Nasr |
JWT Riyadh |
Copywriter |
| Chady Janho |
JWT Riyadh |
Director |
| Jad Corbani |
JWT Riyadh |
Account Director |
| Rami Rousan |
JWT Riyadh |
Account Manager |
| Ayham Alhafez |
JWT Riyadh |
Planner |