MANCHESTER UNITED JERSEY ACTIVATION
| Brand | STC |
| Product/Service | MOBILE NEWS |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Consumer Services |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising/Web Design Agency: | JWT Riyadh, SAUDI ARABIA |
Brief Explanation
STC offers mobile-based exclusive news for soccer fans – including the Manchester United ‘5995’ service. Our promotional story featured a young Saudi fan who, stumbling upon a United TV shoot, snuck in and grabbed football jerseys signed by the players. This narrative unfolded through clips and photo galleries on a microsite, which also featured an interactive game where fans could win trips to a United game by matching players with their signatures. Everyone registering on the site got a free one-week trial subscription. We also created a Facebook page for our ‘Jersey guy’ to create the impression of a true-life character.
Credits
| Ramsey Naja |
JWT MENA |
Chief Creative Officer |
| Chafic Haddad |
JWT KSA |
Executive Creative Director |
| Nizar Swailem |
JWT RIYADH |
Executive Creative Director |
| Ali Baasiri |
JWT RIYADH |
Creative Director |
| Marting Garnaud |
JWT MENA |
Digital Creative Director |
| Arnold Felix Fabella |
JWT RIYADH |
Digital Creative Director |
| Gilbert Abdallah |
JWT RIYADH |
Art Director |
| Yazeed Al-Harthi |
JWT RIYADH |
Copywriter |
| Fayez Jabri |
JWT RIYADH |
Director |
| Jad Haddad |
JWT RIYADH |
Account Manager |
| Nadime El Nouri |
JWT RIYADH |
Account Manager |
| Hadi Bachir |
JWT RIYADH |
Digital Project Director |
| Adnan Al-Othman |
JWT RIYADH |
Digital Project Manager |
| Ayham Alhafiz |
Senior Data Analyst |
Planner |
| Antoine Abdul Masih |
JWT |
Regional Technology Director |
| Moustafa Mezher |
JWT DUBAI |
Senior Flash Developer |
| Ralph Fawaz |
JWT RIYADH |
Account Manager |
| Nadine Menassa |
JWT BEIRUT |
Digital Project Manager |
| Louay Fakhoury |
JWT BEIRUT |
Senior Web Developer |
| Ibrahim Faour |
JWT BEIRUT |
Senior Web Developer |
| Jagal Gopinath |
JWT DUBAI |
Digital Art Director |