BROADCAST YOUR INNER BEAUTY
| Brand | PEPSICO JORDAN |
| Product/Service | DIET PEPSI |
| Entrant | OMD Beirut, LEBANON |
| Category | Viral and Email Marketing |
| Entrant Company: | OMD Beirut, LEBANON |
| Advertising/Web Design Agency: | OMD Beirut, LEBANON |
Brief Explanation
The fan page acted as a bridge for the entire Diet Pepsi activation which was about rewarding women based on their personality via workshops then their looks via fan voting in a Miss Diet Pepsi competition held in Jordan.
All communication, were done via the fan page. Fans were kept updated & invited to participate. Once the workshop hit off and the finalists were chosen, photos of the finalists were uploaded. Fans also voted for who they think should be Jordan’s first Miss Diet Pepsi via the fan page.
Fan interaction was a winning aspect in the activity
Credits
| Areej Helou |
PepsiCo Jordan |
Marketing Manager |
| Hassan Yamak |
OMD |
Director Planning |
| Ramzi Al Atat |
OMD |
Senior Executive Planning |
| Rana Hamarneh |
Adpro |
General Manager |
| Mustafa El Ghalayini |
Adpro |
Head of planning |
| Reem Maqboul |
Adpro |
Account Supervisor |
| Numan Arafat |
Adpro |
Creative Director |
| Riham Mahafzah |
Adpro |
Art Director/Copywriter |
| Sian Abu Sharar |
Adpro |
Advertiser supervisor |