| Brand | RECKITT BENCKISER |
| Product/Service | DETTOL ANTISEPTIC LIQUID |
| Entrant | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Dettol's offline campaign (TV, POSM, Print) spoke to mothers focusing on their kids' dreams coming true when the kids stay healthy. The online campaign is targeted at kids, where they can come online to create their dream in form of a character and then state their dream as a thought blurb over the created character. The best characters and dreams stands to win (via online voting) attractive prizes with the top prize being a school scholarship bringing the child closer to his dream. The scholastic aspect makes the competition attractive to mothers.
Credits
| Neeraj Sabharwal |
Euro RSCG Dubai |
Creative Director |
| Randa Jurdi |
Euro RSCG Dubai |
Senior Art Director |
| Wayne Fernandes |
Euro RSCG Dubai |
Senior Copywriter |
| Nour Deeb |
Euro RSCG Dubai |
Graphic Designer |
| Youmna Boustani |
Euro RSCG Dubai |
Account Director |
| Ayham Homsi |
Euro RSCG Dubai |
Account Executive |
| Jamie McAinsh |
Euro RSCG Dubai |
Group Account Director |
| Nick Whetham |
Havas Digital |
Digital Account Director |
| Katerina Hubova |
Havas Digital |
Digital Account Manager |
| Hasan |
|
Web Developer |