| Brand | LES FILS DE CHAFIC HALWANY |
| Product/Service | SIBLOU SEAFOOD |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Consumer Products |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising/Web Design Agency: | IMPACT BBDO Beirut, LEBANON |
Brief Explanation
Our objective was to increase consumption of seafood among those who rarely eat fish by introducing: the fish face.
By associating the fish face to the brand, SIBLOU set a trend. The ATL operation sent the viewers to the micro site where they could enter a competition for a chance to win prizes by uploading movies or pictures of them doing the fish.
A facebook page was launched; a smiley illustrating the fish face was created.
People of different ages and backgrounds were seen doing the fish as a sign of their craving, becoming the bearers of the brand.
Credits
| Walid Kanaan |
Impact BBDO |
Executive Creative Director |
| Joe Abou Khaled |
Impact BBDO |
Associate Creative Director |
| Jocelyne Tawk |
Impact BBDO |
Digital Manager |
| Davar Azarbeygui |
Impact BBDO |
Head of Design |
| Julie Haidar |
Impact BBDO |
Designer |
| Nay Abou Chahla |
Impact BBDO |
Senior Art Director |
| Karim Harfouche |
Impact BBDO |
Senior Copywriter |
| Miriam Jbeily |
Impact BBDO |
Senior Copywriter |
| Marie-Noelles de Chadarevian |
Impact BBDO |
Copywriter |
| Hala Amiouni |
Impact BBDO |
Account Direcor |
| Bilal Khalifeh |
Impact BBDO |
Account Executive |
| Chafic Halwany |
Les Fils de Chafic Halwany |
Managing Director |
| Bilal Demashkieh |
Les Fils de Chafic Halwany |
Marketing Manager |