2011 Winners & Shortlists

LEXUS IS F

BrandAL FUTTAIM MOTORS
Product/ServiceLEXUS IS F
EntrantGMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
CategoryConsumer Products
Entrant Company:GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

The microsite for Lexus IS F was created under the campaign theme of 'We make the rules. Now we break the rules'. Lexus IS F was born from the pure passion and enthusiasm of engineers who love driving. ‘F’ delivers racetrack-bred basic performance with a pulse quickening sensory touch. There is no place for logic here, just the pleasure of each passing moment. The microsite showcased key features reflecting, power, performance, body shape and interior luxury. A unique online consumer engagement experience was brought to life using Augmented Reality. Integration to social networks promoted social sharing.

Credits

Name Company Role
Chandan Nandrajog GMASCO Marketing Communications Senior Web Designer
Frederick Rosales GMASCO Marketing Communications Web Designer
April Salvador GMASCO Marketing Communications Web Designer
Anish N. Pandit GMASCO Marketing Communications Strategic Planning Manager and Head of Ebusiness
Piero Salemeh GMASCO Marketing Communications Account Director
Emma Hutchman GMASCO Marketing Communications Account Manager
Rishad Lawyer GMASCO Marketing Communications Associate Creative Director, GMASCO
Francis Arujo GMASCO Marketing Communications Associate Creative Director, GMASCO
Yasser Shebib GMASCO Marketing Communications Sr. Arab Copy Writer, Creative