2011 Winners & Shortlists

SHOW YOUR ENERGY

BrandAL FUTTAIM MOTORS
Product/ServiceLEXUS CT 200H
EntrantGMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
CategoryConsumer Products
Entrant Company:GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

The microsite for Lexus CT 200h was created under the campaign theme of 'Let Your Energy Show'. A brand new full hybrid premium compact from Lexus leads the way to a unique driving experience. The car combines uncompromised luxury and performance with the added benefits of full hybrid technology. The microsite showcases key features that include adjustable Sport and Eco driving modes, driver oriented intuitive and intelligent interior instrument panel and luxury. A unique online competition to engage consumers and bringing alive a unique offline event 'Experience the Energy Live'. Integration to social networks promoted through social sharing.

Credits

Name Company Role
Chandan Nandrajog GMASCO Marketing Communications Senior Web Designer
Frederick Rosales GMASCO Marketing Communications Web Designer
April Salvador GMASCO Marketing Communications Web Designer
Anish N. Pandit GMASCO Marketing Communications Strategic Planning Manager and Head of Ebusiness
Piero Salemeh GMASCO Marketing Communications Account Director
Emma Hutchman GMASCO Marketing Communications Account Manager
Rishad Lawyer GMASCO Marketing Communications Associate Creative Director, GMASCO
Francis Arujo GMASCO Marketing Communications Associate Creative Director, GMASCO
Yasser Shebib GMASCO Marketing Communications Sr. Arabic Copywriter