| Brand | BMW MIDDLE EAST |
| Product/Service | BMW 5 SERIES |
| Entrant | PLAN.NET MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | PLAN.NET MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | PLAN.NET MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Brief Explanation
BMW launched the new BMW 5 Series via online platforms, never utilized before in popular web portals in the region. This second online execution further illustrates the launch concept of the BMW Kinetic Sculpture merging to form "The Beauty of Dynamics," the BMW 5 Series. A video overlay on a semi-transparent homepage of Maktoob shows suspended spheres dominating the homepage and later converging into an actual image of the new BMW 5 Series on a top banner. A link on the top banner then leads visitors to a BMW 5 Series product microsite.
Credits
| Moe Jawhar |
Plan.Net Middle East |
Creative Director |
| Michael Keller |
Plan.Net Middle East |
Account Director |
| Kazuko Yokoe |
Plan.Net Middle East |
Copywriter |