2011 Winners & Shortlists

Brief Explanation

BMW launched the new BMW 5 Series via online platforms never before utilized in popular web portals in the region. To demonstrate the campaign handle "beauty of motion" we developed executions showing the acclaimed BMW Kinetic Sculpture whose suspended spheres clearly illustrate the fusion of beauty and dynamics of the new BMW model. The first execution is an interstitial ad published on ArabianBusiness.Com that momentarily held site visitors captive as the sculpture converged to form the new BMW 5 Series before flipping back to the homepage to reveal a clickable top banner further leading visitors to the product microsite.