| Brand | ALDAR/EXECUTIVE AFFAIRS AUTHORITY |
| Product/Service | YAS ISLAND |
| Entrant | LBi MENA Dubai , UNITED ARAB EMIRATES |
| Category | Consumer Services |
| Entrant Company: | LBi MENA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LBi MENA Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The Challenge: To educate the public about Yas Island to drive footfall to it.
Our Solution: We built an engaging and informative site that entices users to explore the island and dispels the myth that Yas Island is just a racetrack by showcasing many of the island's completed attractions. We also built an advanced events manager tool for stakeholders to communicate events which has created more cross-selling opportunities.
The Results: All pages have been indexed and the site has over 10,000 new visitors per week on average. The Facebook fan page currently has over 2000 fans.
Credits
| Humza Ijaz |
LBi MENA |
Creative Direcor |
| Paulo Foerster |
LBi MENA |
Art Director |
| Jeremy Horne |
LBi MENA |
Programme Director |
| Oliver Southgate |
LBi MENA |
Technology Director |
| Iyad Tibi |
LBi MENA |
Search Director |