| Brand | CHRYSLER GROUP MIDDLE EAST |
| Product/Service | JEEP GRAND CHEROKEE 2011 |
| Entrant | PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | EWORKS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To move away from the cluttered landscape of Automobile industry, the Grand Cherokee Banners were designed to heighten the interest and interaction among online users. The Grand Cherokee 2011 launch was supported with these banners to highlight the values of Hard work, Passion and Craftsmanship.
The tailor made interactive banners like the product itself offer a unique experience which aligns itself to the advanced technology that the Grand Cherokee offers. It allows the user to interact with the banner thus strengthening the message and leading them to the Jeep Mastery website for further information on the Grand Cherokee 2011
Credits
| Charles Eddy |
Publicis Graphics |
Regional Account Director |
| Unni Kurup |
Eworks |
General Manager |
| Ross Malet |
Eworks |
Creative Director |
| Anjali Rajshekhar |
EWorks |
Account Executive |