| Brand | HOLSTEN |
| Product/Service | NON-ALCOHOLIC BEER |
| Entrant | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Category | Viral and Email Marketing |
| Entrant Company: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Advertising/Web Design Agency: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
Brief Explanation
Our challenge was to create an interactive viral campaign for Holsten Non- Alcoholic Beer to engage the male target audience. The viral campaign “Man of the Year” gives people a chance to be in the spotlight. Anyone can log on and upload his photo onto a pre-produced video, and is within minutes declared as “Man of the Year” to a large audience of cheering fans. Being very excited to become a celebrity people spread the buzz around through email, or facebook. It was a BIG Hit. Our viral had delivered more than 471.000 visits where each visitor has spent more than 6min/visit. Over 110.800 movies were created and shared with friends.
Credits
| Zaina Al Halabi |
TBWA\RAAD |
Strategic Planner |
| Nicolai Elmqvist |
Konstellation ApS |
CEO / Partner |
| Thomas Pries |
Konstellation ApS |
Partner |
| Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
| Fadi Dasouki |
TBWA\RAAD |
Client Service Director |
| Belal Sewan |
TBWA\RAAD |
Account Director |
| Mohammad Nasrallah |
TBWA\RAAD |
Art Director |
| Sami Alamoudi |
TBWA\RAAD |
Senior Graphic Designer |