| Brand | LEO BURNETT |
| Product/Service | PLANNING RECRUITMENT AD |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The LB planning department was looking to recruit strategic planners.
They are hard to come by in the region. \we decided to expand our search to include people in disciplines and industries beyond just planning to pretty much anyone else who we thought might welcome being clever in jeans.
In the 24 hour life span of ‘the campaign’ we managed to get:
Numerous complaints,
Over 7,000 views on youtube,
And over 75 CV’
We found our two planners: one was an engineer and the other an account handler.
Credits
| Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Nicolas Chidiac |
Leo Burnett Dubai |
Planning Director |
| Karl Salibi |
Leo Burnett Dubai |
Head of Planning |
| Nabil Rashid |
Leo Burnett Dubai |
Copywriter |
| Ali Amarsy |
Leo Burnett Dubai |
Planner |
| Elliot Bastien |
Leo Burnett Dubai |
Planner |
| Ali Marashi |
Leo Burnett Dubai |
Planner |