| Brand | PROCTER & GAMBLE |
| Product/Service | GILLETTE MEN'S RAZORS |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Our task was to activate online the new product launch of Gillette's Fusion Cool White. The creative idea was based on the insight that men shouldn't be sensitive about things that irritate them. So we created an online show about sensitive guys after the fact, that if a man is too sensitive, then he needs to “Man Up”, because the only thing he should be sensitive about is his skin.
The results: viewership of over 188,500; irritated over 1,510 guys with online pranks; sensitivity tested 1,540 guys.
Credits
| Pooja Chandani |
Wunderman |
Creative Director |
| David Lucas |
Wunderman |
Associate Creative Director |
| André Amaral |
Wunderman |
Interactive Art Director |
| David Lucas |
Wunderman |
Senior Copywriter |
| Celine Barakat |
Wunderman |
Arabic Copywriter |
| Jay Desai |
Tattoo 360 |
Executive Director |
| Alaa Alsweileh |
Tattoo 360 |
Digital Account Manager |
| Dhaval Desai |
Tattoo 360 |
Technical Director |
| Sooraj T R |
Tattoo 360 |
Senior Flash Developer |
| Santosh Suvarna |
Tattoo 360 |
Senior Developer |
| Independent Productions |
Independent Productions |
Video Production |
| Olive Green Studios |
Olive Green Studios |
Post Production |