| Brand | EMIRATES ENVIRONMENTAL GROUP |
| Product/Service | PAPER RECYCLING PROMOTION |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Recycling is not a part of people’s lives in the UAE. EEG wanted to promote ‘paper recycling’ and get people to come to the centre with stacks of paper.
The campaign was led by a Facebook application with one big difference: it was connected to EEG’s centre. The moment a participant deposited paper at the centre, the barren tree online grew leaves, instantly.
This was spread through print, ambient, e-mails. It spread virally on radio, blogs, press and Facebook.
Individuals across nationalities, schools, corporations participated. We captured the government’s attention. 70,000kgs of paper was collected. 37% participants became EEG members.
Credits
| Pooja Chandani |
Wunderman Dubai |
Creative Director |
| Malesh Ponnusamy |
Wunderman Dubai |
Art Director |
| Nisha Wagh |
Wunderman Dubai |
Copywriter |
| Richa Khan |
Wunderman Dubai |
Creative Group Head |
| Vivek Chonkar |
Wunderman Dubai |
Production Manager |
| K. A. Tissa |
Wunderman Dubai |
Artworker/Paste Up Artist |
| Babu Nair |
Wunderman Dubai |
Senior Artworker |
| Avarankutty TP |
Wunderman Dubai |
Artworker |
| Dhaval Desai |
Tattoo |
Technical Director |
| Yusuf Rangwala |
Tattoo |
Web Developer |
| Sooraj T R |
Tattoo |
Sr. Flash Programmer |
| Sumesh Nair |
Tattoo |
Sr. Web Programmer |