| Brand | LAND ROVER |
| Product/Service | LAND ROVER LR2 |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Land Rover Middle East wanted to reach a much younger audience, 75% of which lives on Facebook and is influenced by its peer group.
We used every Facebook Group Page feature possible. Took pictures of people trapped inside an LR2, posted them to the Facebook Group page, got them to tag and share with friends, asking for comments.
Person with most comments won and was our ‘Ally’! He reappeared and appealed on the Group page for help, resulting in people across the city engaging online - uploading pictures and sharing videos.
Over 30,000 engagements, free Media coverage worth USD 10,500.
Credits
| Pooja Chandani |
Wunderman |
Creative Director |
| Malesh Ponnusamy |
Wunderman |
Art Director |
| Siddharthanni Lobo |
Wunderman |
Senior Copywriter |
| Fernando Miranda |
Wunderman |
Junior Copywriter |
| Aida Soubra |
Wunderman |
Senior Designer |
| Richa Khan |
Wunderman |
Creative Group Head |
| Vivek Chonkar |
Wunderman |
Production Manager |
| Imran Ahmad |
Wunderman |
Senior Artworker |
| Dhaval Desai |
Tattoo |
Technical Director |
| Sumesh Nair |
Tattoo |
Programmer |
| Yusuf Rangwala |
Tattoo |
Programmer |