| Brand | NOKIA |
| Product/Service | NOKIA N8 |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Nokia launched the N8 regionally to an audience that's very active on Facebook. Their most popular activity was taking pictures with their mobiles and posting them on Facebook.
To edit pictures, they had to use an external application, save the image and upload it to Facebook. Nokia N8 PikFlik made personalised photo-editing possible – a state-of-the-art app that allowed them to add emoticons, speech bubbles, draw with different brushes and write messages. Users could now manipulate and share pictures with friends.
Results:
147,000 interactions
11,369 users in 26 countries
9,179 Likes
3,379 Wall shares, 44 feedbacks per share
Credits
| Pooja Chandani |
Wunderman |
Creative Director |
| David Lucas |
Wunderman |
Associate Creative Director |
| André Amaral |
Wunderman |
Interactive Art Director |
| Douglas D'Cruze |
Wunderman |
Coypwriter |
| Wael Abdulhadi |
Wunderman |
Nokia Account Lead |
| Elizabeth Sadikan |
Wunderman |
Account Manager |
| Dhaval Desai |
Tattoo 360 |
Technical Director |
| Santhosh Suvarna |
Tattoo 360 |
Developer |
| Jaffer Sherif |
Tattoo 360 |
Flash Developer |
| Sooraj TR |
Tattoo 360 |
Flash Developer |