2011 Winners & Shortlists

THE I.T. CLINIC

BrandMICROSOFT
Product/ServiceBUSINESS SOFTWARE
EntrantWUNDERMAN Dubai, UNITED ARAB EMIRATES
CategoryBusiness Equipment & Services
Entrant Company:WUNDERMAN Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:WUNDERMAN Dubai, UNITED ARAB EMIRATES

Brief Explanation

Small and medium businesses are comfortable with old software and don’t feel the need to upgrade. Microsoft’s upgrade package would improve their I.T. infrastructure and business. Our objective was to get them to take stock of their I.T. set-up, so we offered them a free I.T. check-up. We created an online I.T. clinic that offered a familiar clinic experience. Here, they met the I.T. specialist, who asked questions to gauge the state of their I.T., and then recommended a free check-up from Microsoft. We received over 14,000 visits. 667 registrations. A response of over 37%. Creating $2.3 million worth of opportunity.

Credits

Name Company Role
Pooja Chandani Wunderman Dubai Creative Director
Richa Khan Wunderman Dubai Creative Group Head
Lina Nader Wunderman Dubai Art Director
Nisha Wagh Wunderman Dubai Copywriter
Babu Nair Wunderman Dubai Senior Artworker
Aarif Nazir Wunderman Dubai Flash Developer
Adrian Otto Wunderman Dubai Regional Business Director
Faysal Abdulmalak Wunderman Dubai Account Director
Nelly Chehab Wunderman Dubai Senior Account Manager
Nina haupt Wunderman Dubai Web Project Director
Vivek Chonkar Wunderman Dubai Production Manager
Kien N’Guyen Wunderman Dubai Technical Director
Jalal Wehbi Wunderman Dubai Senior Web Developer
Rani Barbir Wunderman Dubai Content Manager
Hala Tabet Wunderman Dubai Analyst
Sandrine Fleury Wunderman Dubai Account Executive