Brand | MICROSOFT |
Product/Service | BUSINESS SOFTWARE |
Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Category | Business Equipment & Services |
Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Small and medium businesses are comfortable with old software and don’t feel the need to upgrade. Microsoft’s upgrade package would improve their I.T. infrastructure and business. Our objective was to get them to take stock of their I.T. set-up, so we offered them a free I.T. check-up.
We created an online I.T. clinic that offered a familiar clinic experience. Here, they met the I.T. specialist, who asked questions to gauge the state of their I.T., and then recommended a free check-up from Microsoft.
We received over 14,000 visits.
667 registrations.
A response of over 37%.
Creating $2.3 million worth of opportunity.
Credits
Pooja Chandani |
Wunderman Dubai |
Creative Director |
Richa Khan |
Wunderman Dubai |
Creative Group Head |
Lina Nader |
Wunderman Dubai |
Art Director |
Nisha Wagh |
Wunderman Dubai |
Copywriter |
Babu Nair |
Wunderman Dubai |
Senior Artworker |
Aarif Nazir |
Wunderman Dubai |
Flash Developer |
Adrian Otto |
Wunderman Dubai |
Regional Business Director |
Faysal Abdulmalak |
Wunderman Dubai |
Account Director |
Nelly Chehab |
Wunderman Dubai |
Senior Account Manager |
Nina haupt |
Wunderman Dubai |
Web Project Director |
Vivek Chonkar |
Wunderman Dubai |
Production Manager |
Kien N’Guyen |
Wunderman Dubai |
Technical Director |
Jalal Wehbi |
Wunderman Dubai |
Senior Web Developer |
Rani Barbir |
Wunderman Dubai |
Content Manager |
Hala Tabet |
Wunderman Dubai |
Analyst |
Sandrine Fleury |
Wunderman Dubai |
Account Executive |