| Brand | MARS |
| Product/Service | MARS |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Corporate Information |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Mars Inc. needed a corporate website that would be its Middle Eastern hub of nutrition information. This would educate consumers about how to enjoy Mars products in moderation via a balanced diet and active lifestyle.
We created a 3D illustrated design, dual-language flash website. This offers visitors a way to explore information. Instead of regular pages, we created 'neighborhoods', with each one being accessible via video flyer-overs and zoom-ins. A Facebook application allows people to organise and/or join in with different activities.
Within weeks of going live, site traffic grew 69% and visitors spent an average 12 minutes exploring the planet.
Credits
| Pooja Chandani |
Wunderman |
Creative Director |
| David Lucas |
Wunderman |
Associate Creative Director |
| Bruno Santiago |
Wunderman |
Senior Art Director |
| David Lucas |
Wunderman |
Senior Copywriter |
| Celine Barakat |
Wunderman |
Arabic Copywriter |
| Lara Safar |
Wunderman |
Senior Account Manager |
| Liesl Maughan |
Wunderman |
Account Director |
| Maguy Corbane |
Wunderman |
Account Manager |
| Ghaydaa Saleem |
|
Illustrator |
| Rolling Thunder |
Rolling Thunder |
3D Production |
| Dhaval Desai |
Tattoo 360 |
Technical Director |
| Sooraj T R |
Tattoo 360 |
Senior Flash Developer |
| Mohammed Jameer |
Tattoo 360 |
Senior Flash Designer |
| Sumesh Nair |
Tattoo 360 |
Senior Programmer |