| Brand | AL SHAYA |
| Product/Service | PINKBERRY |
| Entrant | MEMAC OGILVY Kuwait City, KUWAIT |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | MEMAC OGILVY Kuwait City, KUWAIT |
| Advertising/Web Design Agency: | MEMAC OGILVY Kuwait City, KUWAIT |
Brief Explanation
A Facebook app that provides users an opportunity to play a quick "personality" game, matching their friend's attributes to a Pinkberry flavor and toppings, which they can then "gift" their friends free toppings from Pinkberry.
Credits
| Eli Bouchaaya |
Memac Ogilvy |
Creative Director |
| Ahmad Helmy |
Damook |
Partner, Senior Digital |
| Lara Homsy |
Damook |
Partner, Senior Digital |
| Hussein nemer |
|
|
| Marianne Bechara |
|
Account Director |
| Bassil Kaddoura |
|
Account Manager |