| Brand | AL ALALI |
| Product/Service | KETCHUP |
| Entrant | FLIP MEDIA Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | FLIP MEDIA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TRUST Dubai, UNITED ARAB EMIRATES |
Brief Explanation
al alali, a GCC-based FMCG brand planned an awareness campaign with a focus on their tomato ketchup. We designed and integrated a fun-packed English & Arabic Flash microsite and game with Mom and Kids versions. The microsite and game are part of the brand's integrated below-the-line and digital campaign.
In the game, players shoot objects with tomato-inspired characters to conquer levels and win prizes. For eligibility to win a mega prize, players must enter a 'Crazee Code' from marked ketchup bottles, which established product-game correlation and improved sales across the GCC.
Credits
| Veena Menon |
Flip Media |
Associate Creative Director |
| Ganesh Gholap |
Flip Media |
Art Director |
| Manoj Lakhera |
Flip Media |
Flash Development Team Lead |
| Ashwin Rathor |
Flip Media |
Flash Developer |
| Pradeep Kale |
Flip Media |
Interactive Designer |
| Hafees Shamsudeen |
Flip Media |
PHP Group Head |
| Sudarsan Bhaskaran |
Flip Media |
PHP Developer |
| Darius La Belle |
Flip Media |
Client Servicing Director |
| Varun Rampal |
Flip Media |
Senior Project Manager |
| Samar Habibi |
Trust FZ |
Director, Digital Media |
| Naja Faysal |
Flip Media |
Account Manager |