2011 Winners & Shortlists

JUNE 16TH 2014

BrandBRAND COLLECTIVE
Product/ServiceTUNISIA
EntrantMEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
CategoryFundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Entrant Company:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising/Web Design Agency:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
2nd Advertising/Web Design Agency:ACCESS TO E BUSINESS Tunis, TUNISIA

Brief Explanation

Three weeks after the Tunisian Revolution, the economic activity was left to a standstill. To encourage people to get back to work, we showed everyone how bright our future could be if we all started rebuilding it now. So we convinced five major media to act as if it were June 16th 2014 and present a wonderful Tunisia. Our goal was therefore to spread the content online, so we compiled all the content on 16juin2014.com and invited people to share their vision. People began sharing and imagining wonderful futures. 100,000 unique visitors in one day. #16juin2014, n°1 TT on Twitter.

Credits

Name Company Role
Syrine Cherif Memac Ogilvy Label Tunisia Managing Director
Nicolas Courant Memac Ogilvy Label Tunisia Creative Director
Gerald Heraud Memac Ogilvy Label Tunisia Associate Creative Director
Mehdi Lamloum/Asma KanzariYosri Mimouna/ Yassine Boughaba/ Moez Achour Memac Ogilvy Label Tunisia Copywriters
Hela Helioui Memac Ogilvy Label Tunisia Business Director
Sana Triki Ogilvy PR Tunisia PR Manager
Mohamed Ali Elloumi/Ali Boulila AccesstoeBusiness Web Design / Développement / Community Ma
Moez Sinaoui Nessma TV Broadcast Director
Nourredine Boutar Mosaique FM Managing Director
Lotfi Ben Sassi La Presse Redacteur en chef
Hechmi Ammar Webmanager Managing Director
Najmaddine Akkari Al Chourouk Redacteur en chef
Hayet Raïs Mindshare, Tunisia Managing Director
Najla Chaar Tunisiana Communication director
Kaouther Ben Salem Larbi Delice Managing Director
Stijn Vandervorst STIAL Marketing Manager
Philippe Rouchier Sotubi / Sotuchoc Group Marketing Manager
Olfa Mellouli L'Epi d'OR UNPA Managing Director