2011 Winners & Shortlists

DRIFT

BrandNISSAN MIDDLE EAST
Product/ServiceNISSAN 370Z
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target with a series of banners all centred around the Z’s impressive handling and speed.

Credits

Name Company Role
Preethi Mariappan TBWA\RAAD Head of Digital
Rafael Guida TBWA\RAAD Senior Interactive Art Director
Melanie Clancy TBWA\RAAD Senior Interactive Copywriter
Deger C TBWA\RAAD Copywriter
Balazs Szabo TBWA\RAAD Graphics & Motion Designer
Sarabjeet Singh TBWA\RAAD Senior Flash Developer
Bassam Ayass TBWA\RAAD Senior Account Director
Tamer Girguis TBWA\RAAD Senior Account Executive