| Brand | NISSAN MIDDLE EAST |
| Product/Service | NISSAN 370Z |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target with a series of banners all centred around the Z’s impressive handling and speed.
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Rafael Guida |
TBWA\RAAD |
Senior Interactive Art Director |
| Melanie Clancy |
TBWA\RAAD |
Senior Interactive Copywriter |
| Deger C |
TBWA\RAAD |
Copywriter |
| Balazs Szabo |
TBWA\RAAD |
Graphics & Motion Designer |
| Sarabjeet Singh |
TBWA\RAAD |
Senior Flash Developer |
| Bassam Ayass |
TBWA\RAAD |
Senior Account Director |
| Tamer Girguis |
TBWA\RAAD |
Senior Account Executive |