2011 Winners & Shortlists

Brief Explanation

Combat (Bait) reaches roaches in the home using a unique mechanism, where it can kill roaches hiding in places hard to reach for aerosols and your average pest control products. We had to bring the 'reach' benefit of the product to life and engage people with a low engagement product. To do this, we created an entertaining banner that shows the roach sharing your home, but in an inaccessible location, behind the wall. The payoff? Combat protects your home against even the roaches you can't see or reach. The banner saw high interaction rates during the campaign period.