2011 Winners & Shortlists

Brief Explanation

To launch Nissan 370Z, we needed to engage young Arabs while playing up the car’s speed/agility. Online gaming is a top 3 activity for young users. So we harnessed this opportunity with a social media based game. Players could race against their Facebook friends on a track inspired by the iconic Yas Marina circuit. After 4 weeks, +41,570 players raced against each other. Players spent +6 minutes on the track. The 5 fastest laps won racing experiences with a 370Z. Fever raced across the internet, with more hits than expected. Nissan established cred and attracted +61,000 players to date.