| Brand | OMANTEL |
| Product/Service | ANDROID |
| Entrant | TBWA\ZEENAH Muscat, OMAN |
| Category | Viral and Email Marketing |
| Entrant Company: | TBWA\ZEENAH Muscat, OMAN |
| Advertising/Web Design Agency: | TBWA\ZEENAH Muscat, OMAN |
Brief Explanation
The challenge: Create hype and buzz about the launch of the new Android Smart Phone in Oman.
The creative solution: Internationally, the mascot for Android is an illustration of a LITTLE GREEN ALIEN.
We turned this illustration into a 3D live character and posted clips that show “SIGHTINGS” of him and his spaceship around Muscat on Youtube and Facebook.
The result:
Youtube:
Over 60,000 VIEWS between all five “SIGHTING CLIPS” posted. Over 23,000 views for the single most viewed clip.
Facebook:
Over 550 MEMBERS.
Sales:
The entire stock of Android Smart Phones were sold out in just TWO WEEKS!
Credits
| Blair Parker |
TBWA\ZEENAH |
Creative Director |
| Marlon Peires |
TBWA\ZEENAH |
Senior 3D/Multimedia Designer |
| Amna Khalid |
TBWA\ZEENAH |
Copywriter |
| Nivedita Shenoy |
TBWA\ZEENAH |
Account Director |