| Brand | NESTLÉ |
| Product/Service | KIT KAT |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
We were asked to increase engagement of fans on the Kit Kat Arabia Facebook page. So we created the Kit Kat Chunky Bites, a fast moving, stamina testing, addictive game that redefines the concept of ‘having a break’. It challenged users to bite their way through a virtual Kit Kat Chunky in less than 5 seconds by clicking the mouse as fast as they could. The number of bites were recorded and a final score given. Around 20,000 players got involved with the Kit Kat Chunky Bites game with the average person playing three times.
Credits
| Ramsey Naja |
JWT Dubai |
CCO |
| Chris Robertson |
JWT Dubai |
Digital Creative Director |
| Beatriz Carosini |
JWT Dubai |
Digital Art Director |
| Tony O'Connor |
JWT Dubai |
Copywriter |
| Moustafa Mezher |
JWT Dubai |
Flash Developer |
| Raed Hakim |
JWT Dubai |
Head of Production |
| Mounir Mohamad |
JWT Dubai |
Traffic Manager |