| Brand | NESTLÉ |
| Product/Service | KIT KAT |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
We were asked to make the concept of ‘taking a Kit Kat Break’ more relevant for people visiting the Nestle family website in the GCC region. So we decided to create a stress relieving online experience. And turned the website into a sheet of virtual bubble wrap. One could simply click to see and hear those satisfying pops as the bubbles burst. Once the lot is popped, the Kit Kat brand is revealed. Addictive as it was, the traffic to the Nestle Family website increased by 50% with other markets like Poland adapting the idea as well.
Credits
| Ramsey Naja |
JWT Dubai |
CCO |
| Chris Robertson |
JWT Dubai |
Digital Creative Director |
| Beatriz Carosini |
JWT Dubai |
Digital Art Director |
| Tony O'Connor |
JWT Dubai |
Copywriter |
| Moustafa Mezher |
JWT Dubai |
Flash Developer |
| Raed Hakim |
JWT Dubai |
Head of Production |
| Mounir Mohamad |
JWT Dubai |
Traffic Manager |