| Brand | VOLVO |
| Product/Service | VOLVO XC60 |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Volvo’s XC60 is one of the world’s safest cars with comprehensive safety features. One of them: Lane Departure Warning, a mechanism that warns a driver when the vehicle moves out of its lane.
The task was to advertise it online.
Two banners were placed on each side of websites showing the markings of a road. Once the mouse moved across the markings, the browser window started to shake like the steering wheel would with the Lane Departure Warning. A perfect demonstration of how the system works.
The banners received a high interaction rate with a click-through rate of 3.4%.
Credits
| Steve Hough |
Memac Ogilvy & Mather |
Executive Creative Director |
| Ramzi Moutran |
Memac Ogilvy & Mather |
Creative Director |
| Sascha Kuntze |
Memac Ogilvy & Mather |
Copywriter |
| James Purdie |
Memac Ogilvy & Mather |
Art Director |
| Qainan Idris |
Memac Ogilvy & Mather |
Software Development Manager |
| Niv Baniahmad |
Memac Ogilvy & Mather |
Production Manager |
| Johannes Ceh |
Memac Ogilvy & Mather |
Account Director |
| Lety Kachidza |
Memac Ogilvy & Mather |
Account Manager |