2011 Winners & Shortlists

STORIES

BrandA&H
Product/ServiceCONSTRUCTION & DEVELOPMENTS
EntrantJWT Beirut, LEBANON
CategoryConsumer Services
Entrant Company:JWT Beirut, LEBANON
Advertising/Web Design Agency:JWT Beirut, LEBANON

Brief Explanation

A&H needed to set itself apart from the dozens of property developers in Beirut. A digital campaign was created aimed at engaging the consumer. We ran print ads based on the endings of famous stories and we signed them with a website www.BuldingStories.me. On the site, we gave each of the development projects a story and invited people to share their own stories (easily shareable on Facebook and Twitter). Our audience came to associate the buildings with more than just a series of apartments; they became the places of their hopes and dreams.

Credits

Name Company Role
JWT-Beirut JWT Beirut -