2011 Winners & Shortlists

WOW WITH YOUR STYLE

BrandBEIERSDORF
Product/ServiceNIVEA ANGELSTAR
EntrantOMD Dubai, UNITED ARAB EMIRATES
CategoryConsumer Products
Entrant Company:OMD Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:OMD Dubai, UNITED ARAB EMIRATES
2nd Advertising/Web Design Agency:HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES

Brief Explanation

The challenge was to launch new NIVEA Angelstar - a complete range of cosmetics & toiletries products designed specifically for teenage girls. Through research we found that although teenage girls considered beauty and fashion a real passion-point, no mainstream media channel was offering entertainment catering for their needs. We also found that internet usage amongst young girls was high, In response we created a branded web-series called ‘You Wow’, centered around a competition to find the next NIVEA Angelstar model. TV, Facebook, cinema, sampling and ambient media were to support the content, create dialogue and drive teens to the microsite.

Credits

Name Company Role
Layal Takieddine OMD Manager
Karan Kukreja OMD Director
Rawad el Khoury OMD Manager
Dina Saadeh Horizon FCB Account Director
Alain Fares Horizon FCB Account Manager