Brand | BEIERSDORF |
Product/Service | NIVEA ANGELSTAR |
Entrant | OMD Dubai, UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company: | OMD Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | OMD Dubai, UNITED ARAB EMIRATES |
2nd Advertising/Web Design Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The challenge was to launch new NIVEA Angelstar - a complete range of cosmetics & toiletries products designed specifically for teenage girls.
Through research we found that although teenage girls considered beauty and fashion a real passion-point, no mainstream media channel was offering entertainment catering for their needs. We also found that internet usage amongst young girls was high,
In response we created a branded web-series called ‘You Wow’, centered around a competition to find the next NIVEA Angelstar model.
TV, Facebook, cinema, sampling and ambient media were to support the content, create dialogue and drive teens to the microsite.
Credits
Layal Takieddine |
OMD |
Manager |
Karan Kukreja |
OMD |
Director |
Rawad el Khoury |
OMD |
Manager |
Dina Saadeh |
Horizon FCB |
Account Director |
Alain Fares |
Horizon FCB |
Account Manager |