2011 Winners & Shortlists

Brief Explanation

To relaunch Batelco’s prepaid broadband ‘Sim Sim O-net’, we decided to create brand ambassadors who would endorse it and spread the gospel using Facebook Social Media. Sim Sim became a living character with his Facebook profile. The first 500 people who tagged a picture of themselves with him, would win a free O-net device. It became no more a competition but a race for Sim Sim’s Love. All winners were then sent ten pictures and asked to tag ten friends, who would get a discount on the device. In four weeks Sim Sim got a 111% sales increase.