2011 Winners & Shortlists

Brief Explanation

Batelco wanted to create an Audio Signature in an environment cluttered with many. For Batelco’s to stand out, it didn’t just have to be heard, but loved. We composed the Audio Signature and using its same melody, created five tracks in popular genres. They became SuperSonic - the Batelco Audio CD, given to DJs and installed in Bahrain’s leading malls. The CDs promoted SuperSonic’s Soundcloud and zedge.net pages where people commented, downloaded, followed, liked, shared and interacted with the tracks. In less than two weeks, SuperSonic received 44,000 plays & 21,000 downloads and was resonating all across Bahrain’s audioscape.