| Brand | BATELCO |
| Product/Service | BATELCO |
| Entrant | FP7/BAH Manama, BAHRAIN |
| Category | Viral and Email Marketing |
| Entrant Company: | FP7/BAH Manama, BAHRAIN |
| Advertising/Web Design Agency: | FP7/BAH Manama, BAHRAIN |
Brief Explanation
Batelco wanted to establish their positioning of Bringing Ideas to Life internationally, via a corporate film, with a budget that wouldn’t even cover the media cost.
We created INFINITY – a 3 minute 20 second viral film with Facebook social media as the platform. An interactive layer in INFINITY activated webcams and viewers would see themselves in the ad film, integrated with the core idea. The viewer’s snapshot would be taken and uploaded on Facebook. Over 210,000 fans joined INFINITY Facebook from over 110 countries. INFINITY was shared on over 3500 websites and blogs @1 post per minute.
Credits
| Fadi Yaish |
FP7/BAH |
Creative Director |
| Fadi Yaish |
FP7/BAH |
Art Director |
| Gautam Wadher |
FP7/BAH |
Art Director |
| Aunindo Anoop Sen |
FP7/BAH |
Copywriter |
| Ali Saleh |
|
Programmer |
| Marcel Kornblum / Mark Pytlik |
Stink Digital, London |
Digital Production |
| Marc Hadife |
City Films |
Beirut |
| Joyce Hadife |
City Films |
Beirut |
| Alex & Steffen |
Unexpected, Stuttgart |
Director / VFX Supervisor |
| Carlo Trulli / Peter Oad |
Spy Films, Toronto |
Executive Producer / Producer |
| Fabrice Smadja / Pascal Ebony |
AOC, Paris |
Music & SFX |
| Mar Wai may |
FP7/BAH |
Agency Integrated Producer |