2011 Winners & Shortlists

TRUE FAN

BrandVIVA BAHRAIN
Product/ServiceMANCHESTER UNITED BRANDED BROADBAND USB
EntrantUNISONO BRAND CONSULTANTS Sanabis, BAHRAIN
CategoryOnline Advertising
Entrant Company:UNISONO BRAND CONSULTANTS Sanabis, BAHRAIN
Advertising/Web Design Agency:UNISONO BRAND CONSULTANTS Sanabis, BAHRAIN

Brief Explanation

The limited edition Manchester United broadband USB was targeted towards the true football/MUFC fans. The idea evolved from the insight that the true fans will always sport a gear to show their loyalty and support for the club. The banner evolved from the campaign visual of a newly married couple, but with a sad bride because the groom was dressed in a MUFC jersey. By clicking the 'How far would you go' button, you can experience the extend a real fan will go to show his loyalty for the team.

Credits

Name Company Role
Janos Filip Unisono Senior Digital Art Director
Liam Farrel Unisono Executive Creative Director
Carl Willoughby Unisono Creative Director
Degal Pinto Unisono Copywriter