2011 Winners & Shortlists

GIRLS' DAY OUT

BrandSTC
Product/ServiceTELECOMMUNICATIONS
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryViral and Email Marketing
Entrant Company:LEO BURNETT Riyadh, SAUDI ARABIA
Advertising/Web Design Agency:LEO BURNETT Riyadh, SAUDI ARABIA

Brief Explanation

Because cinemas are forbidden in Saudi Arabia, and malls and cafes are segregated, this makes social and cultural entertainment limited. Thus home becomes the best place to be.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Regional Creative Director
Charbel Nasser Leo Burnett Creative Director
Rania Halawi Leo Burnett Writer
Nourah Alammary Leo Burnett Art Director
Safar Amer AL-Bargan STC Marketing Communication Director