| Brand | INTERCOIL |
| Product/Service | MATTRESSES |
| Entrant | BATES PANGULF Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | BATES PANGULF Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | BATES PANGULF Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Clicking the banner seemingly activates the computer's sleep mode. In reality, this event is faked by maximising the screen and fading to black out. The user however believes the computer is sleeping, thus highlighting the key benefit of the mattress; great sleep. The escape key restores the normal mode. In summary, this execution creatively demonstrates the product benefit in a manner that's relevant to the medium.
Credits
| Prasanna Hegde |
Bates Pan Gulf |
Creative Director |
| Rajaram Ojha |
Bates Pan Gulf |
Senior Art Director |
| Haja Mohideen |
Bates Pan Gulf |
Art Director |
| Sheldon Serrao |
Bates Pan Gulf |
Copywriter |
| Carlos Lopez |
Bates Pan Gulf |
Senior Art Director |
| Richard Nugent |
Bates Pan Gulf |
Creative Director |
| Syed Baquer Abbas |
Bates Pan Gulf |
Digital Producer |
| Ashutosh Gupta |
Bates Pan Gulf |
Program Director |