2011 Winners & Shortlists

Brief Explanation

The word is out was used to create the necessary intrigue about a record-breaking car that stands for individuality, power and style. To maximize the potential of the idea, we decided to let users explore simple features of a soon-to-be-talked-about car. On rollover, the user activates a spotlight that partially highlights the car and lets the user experience the harsh design themselves, as if they were paparazzi or thieves. After a few seconds, however, the headlights turn on and the car is celebrated in all its glory.