2011 Winners & Shortlists

Brief Explanation

Johnnie Walker wanted to launch a campaign to build their brand’s philosophy of progress, Keep Walking. In a country where youth continues to emigrate looking for bigger opportunities, we launched a National Cause, “Keep Walking Lebanon,” to inspire people. The face of the campaign was Bernard Khoury, one of the few architects who fought for a leading innovative role in the face of the reconstruction machine rebuilding Post War Lebanon. This microsite ran 6 film podcasts featuring inspiring stories from Bernard’s career. People also engaged in conversation on how they can “Keep Lebanon Walking.” Their conversations were tightly connected to social media through Facebook.