| Brand | QTEL'S VIRGIN MOBILE SERVICES |
| Product/Service | PHOTOGRAPHY COMPETITION |
| Entrant | QTEL'S VIRGIN MOBILE SERVICE Doha , QATAR |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | QTEL'S VIRGIN MOBILE SERVICE Doha, QATAR |
| Advertising/Web Design Agency: | QTEL'S VIRGIN MOBILE SERVICE Doha, QATAR |
Brief Explanation
The competition utilized Facebook, Flickr, and Twitter APIs in a unique Facebook tab the allowed browsing, voting, tweeting, and sharing of peoples favorite photos of Qatar pulled from QVMS Flickr group. The owner of the most voted for photo won a Canon 5D and the top 12 featured in QVMS 2011 calendar.
By leveraging social endorsement of fans via sharing, QVMS increased:
*Fan count by 15790 (+57%)
*Daily page views 640%
*Average daily views per unique user to 3.6 (+112%)
*Engagement across all users, raising post quality score-evidenced by an increase in daily stream impressions from 48,906 to 113,069
Credits
| Jad Hindy |
Qtel's Virgin Mobile Service |
Head of Brand & Communications |
| Sara Anani |
Qtel's Virgin Mobile Service |
Digital Guru |