2011 Winners & Shortlists

Brief Explanation

The Goal Due to a lack of understanding in the region about the different alternatives in digital and interactive technologies, beyond websites and banner ads, we were asked by ‘quint’ to create an interactive installation for potential clients which would allow them to experience first hand the creativity of interactive engagement. Our primary assignment was to entertain prospective clients of the agency on the event and deliver a hands-on social experience which they can be involved in. The secondary usage of the installation was to use the snapshot video as marketing material. The installation was destined more for the good old-fashioned real life social experience. The Aftermath The video, created out of the snapshots of participants, was uploaded onto social network sites so that people could invite friends and colleagues to watch and 'like', creating additional awareness of the agency’s capability in digital and interactive.