2011 Winners & Shortlists

GRAND CHEROKEE LAUNCH

BrandCHRYSLER GROUP MIDDLE EAST
Product/ServiceJEEP GRAND CHEROKEE 2011
EntrantPUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES
2nd Advertising/Web Design Agency:EWORKS Dubai, UNITED ARAB EMIRATES

Brief Explanation

To move away from the cluttered landscape of Automobile industry, the Grand Cherokee Banners were designed to heighten the interest and interaction among online users. The Grand Cherokee 2011 launch was supported with these banners to highlight the values of Hard work, Passion and Craftsmanship. The tailor made interactive banners like the product itself offer a unique experience which aligns itself to the advanced technology that the Grand Cherokee offers. It allows the user to interact with the banner thus strengthening the message and leading them to the Jeep Mastery website for further information on the Grand Cherokee 2011

Credits

Name Company Role
Charles Eddy Publicis Graphics Regional Account Director
Unni Kurup Eworks General Manager
Ross Malet Eworks Creative Director
Anjali Rajshekhar EWorks Account Executive