| Brand | ARAB DAIRY |
| Product/Service | PANDA CHEESE |
| Entrant | ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo, EGYPT |
| Category | Viral and Email Marketing |
| Entrant Company: | ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo, EGYPT |
| Advertising/Web Design Agency: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| 2nd Advertising/Web Design Agency: | ELEPHANT Cairo, EGYPT |
Brief Explanation
This is a case where the television was boosted incredibly by a smart web launch. We took the great entertainment content of the campaign carefully placed the videos on magnet places to create viral success. The pull strategy of highly entertaining content made us know the campaign was primed to be shared and spread like crazy across all cultures. With over 20 million views, Panda ads were the “most watched” viral on YouTube for Oct-Nov. A definite first for any film from this part of the world.Appearances on: ABC 9 o'clock news, Sun News paper main Article, The Guardian Newspaper (UK), Atlantic Wire Newspaper, RTL in Germany, TVE in Spain, Listed num. 1 in Campaign Mag UK for 2010.
Credits
| Hazem Hussein |
Advantage Marketing & Advertising |
CEO & CCO |
| Adham Roushdy |
Mediair Carat Egypt |
CCO |
| Ali Ali/Maged Nassar |
Advantage Marketing & Advertising |
Creative Director |
| Karim Zein |
Advantage Marketing & Advertising |
Art Director |
| Reem Ezz ElDin |
Advantage Marketing & Advertising |
Account Supervisor |