2011 Winners & Shortlists

BEIRUT TERRACES

BrandBEIRUT TERRACES
Product/ServiceRESIDENTIAL DEVELOPMENT
EntrantCLEARTAG Beirut, LEBANON
CategoryInteractive Tools & Applications, including mobile advertising
Entrant Company:CLEARTAG Beirut, LEBANON
Advertising/Web Design Agency:CLEARTAG Beirut, LEBANON

Brief Explanation

Beirut Terraces, a residential development by Herzog and de Meuron, sits at the most prestigious address in Beirut’s famed Mina el Hosn District. Far beyond the ubiquity of standard residences, Beirut Terraces delivers a bold vision: 130 living spaces, each as unique as their owner. Cleartag created a Beirut Terraces Ipad application for use as a sales and marketing tool. The application, which highlights all the features of this dynamic, multi-layered structure, invites users to get a feel for the building and what it means to be part of the Beirut Terraces community. With the user friendly application, potential buyers can look through the different floors, floor plans, and visuals to learn more about the most sought after address in Beirut City.

Credits

Name Company Role
Omar Abou Ezzedine Cleartag COO
Reva Berbari Cleartag Account Director
Sami Hmaidan Cleartag Senior Web Designer