| Brand | MICROSOFT |
| Product/Service | MSN EGYPT |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Microsoft wanted to improve its consumer base in Egypt across all the products it offered and make their brand more relatable to Egyptian people. So we started by localising Egyptian conversations on MSN chat, all through a pack of 10 emoticons that looked, talked and behaved just like them.
Egyptians could now express themselves through over-emotive gestures, digitally. This pack of 10 emoticons was named ‘Ana Masri’ or ‘I Am Egyptian’.
Results:
119,296 pack downloads
13,894 Internet Explorer 8 downloads
Bing set as homepage 59,682 times
Windows Live Essentials downloaded 24,617 times.
Credits
| Pooja Chandani |
Wunderman |
Creative Director |
| Rasha El Saadi |
Wunderman |
Art Director |
| Jessy Shoucair |
Wunderman |
Graphic Designer |
| Shweta S. Tariq |
Wunderman |
Senior Copywriter |
| Adrian Otto |
Wunderman |
Business Director |
| Jean-Baptiste Saulnier |
Wunderman |
Senior Account Manager |
| Babu Nair |
Wunderman |
Senior Artworker |
| Dhaval Desai |
Tattoo 360 |
Technical Director |
| Sajith Radhakrishnan |
Tattoo 360 |
Web Developer |
| Jameer Mohammed |
Tattoo 360 |
Flash Designer |
| Manoj Nellary |
|
Animator |