| Brand | SFBT |
| Product/Service | BOGA CIDRE |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | WEZIGN Tunis, TUNISIA |
Brief Explanation
Bogacidre.tv is a platform where users can edit their own Boga Cidre commercial using 120 sequences. The best rated ads would be aired on TV. To generate trafic and content, we used ATL, banners and virals.
675 different ads were created.
Over 240,000 votes.
461,000 views.
234,000 unique visitors.
The user's ads spread on Facebook promoting both the brand and bogacidre.tv. Ultimately, the winners received notification of the airing of their ad which resulted in participants promoting the TV campaign.
For the first time in Tunisia, 30 different ads created by the users were aired on national TV.
Credits
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gerald Heraud |
Memac Ogilvy Label Tunisia |
Associate Creative Director |
| Yassine Boughaba/ Yosri Mimouna |
Memac Ogilvy Label Tunisia |
Art Directors |
| Mehdi Lamloum |
Memac Ogilvy Label Tunisia |
Digital Planner |
| Cherifa Ben Slamia |
Memac Ogilvy Label Tunisia |
Business Director |
| Sonia Barbaria |
Memac Ogilvy Label Tunisia |
Account Director |
| Maya Jerbi |
Memac Ogilvy Label Tunisia |
Account Director |
| Aziz M'Bazaia/ Moez Nemsi |
Memac Ogilvy Label Tunisia |
Agency Producers |
| Lassaad Mzah |
SFBT |
Marketing & Sales Director |
| Hajer Bejaoui |
SFBT |
Group Manager |
| Asma Naccache |
SFBT |
Product Manager |
| Kais Ben Sedrine |
Wezign |
Web Developper |